A Rolls Royce for India

Rolls RoyceWhat would a Hindustani Rolls Royce look like? A sleek Phantom with a multi-coloured sign on the boot: “Horn Ok Please”? Or a stylish Ghost, with strings of marigolds decorating the windscreen?

Rolls Royce Motors is planning to release new models this year especially tailored to the Indian market.

“In past years, when India was one of the brand’s largest markets, many bespoke cars were imported into the country”, Paul Harris, regional director for the Asia Pacific at Rolls-Royce Motor Cars, said. “The principle still continues to this day, where we are currently in consultations with existing customers and prospects on the proposed look and feel of the car and appropriate symbols which are emblematic to India.”

The car-maker is yet to unveil the final designs but you can expect something big. When Rolls Royce launched a limited edition “Year of the Dragon Collection” to mark the Chinese celebration, it really went all out. The wheelbase and headrests in the vehicles were emblazoned with images of dragons. Customised cushions were provided for passengers in the back seats and as you opened the door to step in, there were an LED signs on the bottom hinge saying, “Year of the Dragon 2012″.

So what could a Rolls Royce for India bring? Silks inside as well as leather? Extra seating for multi-generational Indian families? Super-sized fridges for those long hot journeys (and traffic jams)? Reinforced bumpers to fend off trucks and buses? Military-strength suspension for Indian pot-holes?

Rolls Royce isn’t saying. But we will soon find out.

Related reading:
Rolls Royce: coming soon to Wenzhou, Chongqing and a shopping mall in Bangkok, beyondbrics
Three-way race for India’s luxury market, FT