China may have a long history in drinking tea but the country is becoming the latest battleground for the world’s coffee chains.
This week, China Resources Enterprises, a Beijing-backed conglomerate, pledged to turn Pacific Coffee, a Hong Kong-based chain, into China’s biggest, surpassing Starbucks and all the other coffee houses on the mainland.
In Hong Kong, Pacific Coffee, founded in 1992 by a US businessman in search of a cup of good coffee, is neck-and-neck with Starbucks. They have similar numbers of stores (Pacific Coffee’s 83 versus Starbucks’ 111), often in similar locations (it is not uncommon to find a Pacific Coffee and a Starbucks in the same mall). Prices are comparable, while decors are not very different. If the armchairs at Pacific Coffee were not red, one could easily be mistaken for a Starbucks. Continue reading »