L’Occitane, the upmarket French cosmetics group, has long been a fan of emerging markets. In 2010, for example, the group became the first French company to launch an initial public offering in Hong Kong.
However, on Tuesday L’Occitane went one step further. The group announced its first line of production outside France. The new brand of cosmetics – L’Occitane au Brésil - will be made entirely in Brazil where production will eventually be outsourced, it said. Read more