Martin Sorrell, chief executive of WPP, the world’s biggest marketing services company, is bullish about India, suggesting the market is set for strong growth and that local companies should focus on tapping this vast market before expanding abroad.
Sorrell considers what he would do right now if he were an ‘Indian oligarch’. Some groups have succeeded in expanding globally, be it organically or inorganically, but that strategy comes with its own challenges.
“India is a massive market – it’s a 1.2bn person market, it has benefited from the rise of the middle-class,” he says. “I would milk the opportunities here until I have exhausted them before moving abroad.” Continue reading »
Luxury shopping: not as popular as it was
By Ben Aris of bne
A Russian joke from the 1990s: Two Novy Russkis meet on the street. “Nice tie,” says the first. “How much did it cost?”
“Its Hermes,” says the second. “It cost a $100!”
“You’re crazy!” says the first. “I know where you can buy the same one for $200!” Continue reading »
Given that emerging markets account for more than 40 per cent of global output, why are there no really well-known global emerging market brands?
Rob Minto of beyondbrics reviews Brand Breakout: how emerging market brands will go global, by Nirmalya Kumar and Jan-Benedict Steenkamp. Continue reading »
After years when match-fixing allegations tarnished its image and the glamour of after-game parties often eclipsed the cricket itself, the Indian Premier League brand is making a comeback.
For the first time in four years the brand value of the tournament has grown this year, to $3.03bn, up from $2.92bn last year. Continue reading »
It’s not everyday that a conservative Gulf state is accused of copying American rapper and entrepreneur Dr Dre.
But wealthy Qatar is making waves with a branding exercise that has kicked up a social media storm. Continue reading »