Over the past two weeks beyondbrics has run a series of posts looking at the rise of the emerging market consumer. To round it off it we head to the rawest end of Africa’s wilderness spectrum, where one multinational is trying to create a market for its product out of the dust.
The company is SABMiller, the South African brewer, and its venture is in south Sudan – a desolate region of parched scrub that could soon become the world’s newest country. It’s a branding gamble, and an extreme test of whether taking big risks in tough consumer markets really can yield bigger rewards. Continue reading »
Traditionally during Ramadan, the Muslim holy month of fasting, the hours when one can eat are filled with large feasts. The ubiquitous fast-food brands that dominate so much of Dubai’s eating culture see revenues collapse as day-time snacking stops and Muslims spend more time at home with their families.
Stefan Wagstyl
Josh Noble
Rob Minto
Pan Kwan Yuk
Jonathan Wheatley
Heba Saleh