India’s outsourcers and industrial conglomerates have found success in western markets but consumer goods group Godrej sees its future in the developing markets of Africa and South America, where its experience of marketing to poorer consumers gives it an advantage. Adi Godrej, chairman, talks to the FT’s James Crabtree about marketing and innovation at the bottom of the pyramid.
Lock&Lock is a curious entity in modern manufacturing. Despite fierce competition in a crowded sector with few entry barriers, the South Korean kitchenware company consistently boasts double-digit operating profit margins.
Cho Moon-sun, head of investor relations, puts it down to branding. “Once you are recognised as a premium brand, consumers will buy your products even if they are three or four times more expensive,” she says. Continue reading »
Unilever is investing heavily in EMs, at some cost to margins, but investors are more than happy to back the strategy, in which the group is planning to raise the proportion of revenues coming from EMs from 55 per cent last year to 70-75 per cent in 2020. The stock was up 3 per cent – the best performer on the FTSE 100 as of mid-afternoon. Continue reading »
With major EM economies slowing in 2012, regional heads of multinational companies are increasingly having to focus on their margins. As new research from the Frontier Strategy Group shows, many are considering boosting them by running some of their own distribution operations. Continue reading »
When US-Hungarian businessman Attila Balogh planned to introduce his latest pet food range, he was wary of expecting too much.
But European pet lovers have taken enthusiastically to the convenient new format – which involves putting food into single-serve pouches and avoids half-eaten tins clogging the fridge. Continue reading »
Nestlé is one of the few multinationals that never really left Myanmar. It quietly allowed Thai traders to import its instant coffee and other products in the country and retained a small office to keep an eye on things.
But, with economic sanctions ending, the Swiss-based group is making low-key preparations for a big comeback. Continue reading »
As Reckitt Benckiser‘s results on Monday suggest, what emerging markets give, developed markets take away.
The consumer goods group, maker of products such as Finish dishwasher tablets and Nurofen painkillers, reported a slight increase in first half profits of 2 per cent, to £1.07bn. But the flatish number hides a see-saw in the company’s geographical performance. Continue reading »
When the going gets tough, the tough … trim their capex, of course.
The world’s largest bread maker, Mexico-based Grupo Bimbo, having posted a 43 per cent increase in revenue on Wednesday, announced the following day that it plans to cut this year’s capital spending from $700m to $550m. Continue reading »
How to handle the slowdown in emerging markets? Procter & Gamble gave its answer on Wednesday: focus on the top 10, keep an eye on the rest and don’t go making any investments in new countries.
In a speech-cum-profits-warning Bob McDonald, chairman and chief executive, did not identify the priority EMs. But here is an educated guess from beyondbrics: Brazil, Russia, India, China, South Africa, Nigeria, Poland, Turkey, Mexico and Indonesia. Continue reading »