For an online movie streaming service, selling DVDs in shops might seem like a backward step.

But for Nigerian film provider Iroko it’s all part of a long term plan to dominate online films in Africa. Having successfully set up an African diaspora-based business of streaming films all over the world, Njoku is looking to build its African audience. But the internet isn’t good enough in many parts of the continent. Which is why Iroko needs a DVD business, says founder Jason Njoku. Continue reading »