You think of a rickshaw driver as someone who ferries you from place to place, right? And the newspaper delivery man is simply the chap who brings you the morning rag. Think again.
Uninor, the Indian arm of Norwegian telecom Telenor, has become the first company to use tuktuk drivers to reach its customers. Newspaper delivery-wallas and milkmen will be next. Continue reading »
With major EM economies slowing in 2012, regional heads of multinational companies are increasingly having to focus on their margins. As new research from the Frontier Strategy Group shows, many are considering boosting them by running some of their own distribution operations. Continue reading »
Opening the only five-star hotel in Iraq two years ago was a bold move by any standards. Throw in marketing cigarette makers in Lebanon and distributing Shell Lubricants in Iraq, and Malia Group looks like a controversial risk-taker. Continue reading »
Unilever, the consumer goods conglomerate, has long relied on door to door saleswomen – dubbed Shakti ammas – to sell its soaps, shampoos and laundry detergents in rural India. Now it has brought their menfolk on board. Continue reading »