Edcon

British fashion retailer Topshop has opened its first African store in Johannesburg’s up-market Sandton City mall – a vote of confidence both in South African consumer spending and also the country as a way in to the rest of the continent. 

“Going for the kill.” That’s how one analyst described the entry of high street retailer Topshop into South Africa. Other big beast metaphors come to mind, too.

Sir Phillip Green’s Arcadia Group, which owns Topshop and Topman, is partnering with Edcon, one of the South Africa’s biggest clothing retailers, and House of Busby, which sources goods and sets up and runs stores in South Africa for brands including Gap, Mango and Guess.