India’s outsourcers and industrial conglomerates have found success in western markets but consumer goods group Godrej sees its future in the developing markets of Africa and South America, where its experience of marketing to poorer consumers gives it an advantage. Adi Godrej, chairman, talks to the FT’s James Crabtree about marketing and innovation at the bottom of the pyramid.
In the world of fast-moving consumer goods – known as FMCG in the retail industry – China is a big prize. With a rapidly-expanding middle class, and the quick adoption of western brands alongside home grown products, it’s also a highly competitive market.
Opening the only five-star hotel in Iraq two years ago was a bold move by any standards. Throw in marketing cigarette makers in Lebanon and distributing Shell Lubricants in Iraq, and Malia Group looks like a controversial risk-taker. Continue reading »
The big dilemma for smokers is normally over health or habit: whether to give up is the key question rather than which brand of cigarette. But if the Indian government has its way, those who prefer foreign brands like Marlboro and Benson & Hedges may no longer have that choice.
According to the Economic Times, two years after the government banned foreign direct investment in cigarette manufacturing, Delhi is considering curbing imports, though it won’t likely concede to the full ban that the Consortium of Indian Farmers has demanded, for fear of violating WTO obligations. Continue reading »
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