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Car dealers in any society are pretty much at the bottom of the pile when it comes to public trust. Ironically in China – where consumers are hyper-distrustful of all merchants at the best of times – car dealers have not been around long enough to become the particular object of public disdain they are in the west. They still have that to look forward to.
So there may not be much public sympathy for complaints from auto dealers that they are carrying too much inventory as the Chinese car market pulls out of a traditionally slow first quarter and ramps up for the usually busy spring and summer sales seasons. Continue reading »
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