Only 40 per cent of Indonesians have a bank account, but over 90 per cent have a mobile phone. For both entrepreneurs and multinationals, that represents a big opportunity. The FT’s Ben Bland visits rural West Java to see how mobile commerce is spreading.
Squeeze your way into the over-crowded Ambassador mall in central Jakarta and you will find countless shops openly selling cheap, pirated software in clear violation of Indonesia’s intellectual property laws. You can even get hundreds of apps downloaded onto your iPad or smartphone for just a few dollars.
But, although 86 per cent of Indonesian software is pirated, attitudes are starting to change, making the country Microsoft’s fastest growing market in Asia, according to Alvaro Celis, the US company’s vice president for the region. Continue reading »
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