Japanese and Indian culture could hardly be more different, but senior executives at Toto, the Kitakyushu-based toilet products manufacturer, say doing business has been a breeze in Asia’s third largest economy.

The Japanese group, whose fancy ceramic toilet fittings are already used in premier properties like the Four Seasons and Oberoi hotels in Mumbai, opened a manufacturing facility in India this week hoping to expand in the fast growing market.

Toto launched a 180,000 sq metre plant in Halol, Gujarat, that will produce some 500,000 toilet bowls every year. The group’s president, Madoka Kitamura, told beyondbrics that he expects about half of the output to be sold within India while the rest is exported to the Middle East and Europe. Read more

By Eric Farnsworth, Council of the Americas

Expanding global economic engagement is an important but underappreciated aspect of the “Abenomics” agenda to reflate Japan’s long-stagnant economy while laying the groundwork for future growth.

As Prime Minister Shinzo Abe’s recent trip to Latin America and the Caribbean highlighted, the Americas offer an intriguing complement to the strategy, from using trade negotiations to open protected markets at home and abroad, to gaining access to new sources of raw materials including energy and to seeing off new competitors in existing markets.

Arguably overdue, it was the first visit in a decade by a Japanese Prime Minister even as others in Asia, primarily China but also South Korea and Singapore, have moved into the region with purpose and resolve. Read more

The Bank of Japan’s huge monetary expansion programme has raised fears of a flood of Japanese hot money among emerging markets policymakers.

But hold on, says Citigroup in a report. If flows are correctly managed, their effects could be positive: Japanese investment should make it easier for EMs to finance external and fiscal deficits and so allow faster domestic spending growth. Far from destabilising EMs, says Citi, the BoJ could help them rebalance away from exports and in favour of consumption.

It all sounds a bit optimistic. But let’s take a look at Citi’s logic. Read more

Asia’s emerging markets took the Bank of Japan’s latest radical monetary loosening in their stride, with fairly muted responses to governor Haruhiko Kuroda’s dramatic announcement.

While the Japanese stock market soared 2.2 per cent and the yen dropped 2.7 per cent against the dollar, the reaction elsewhere in east Asia was less than overwhelming. But this could change, as the implications sink in. Read more

The First Philippine Industrial Park, some 50km south of Manila, is already a whopper, accounting for about 3 per cent of the country’s total exports. Which is why it is notable that Sumitomo Corporation, the Japanese trading house that owns 30 per cent of it, wants to make it even bigger. Read more

Dollars and yen piling upRemember the yen carry trade? Sure you do: when lots of smart people took advantage of Japan’s low interest rate to borrow and then invest in currencies with higher interest rates? (Ah, that carry trade.)

Well, with Japan’s new aggressive monetary stance, it’s back (in a way). And that should force EM currencies to appreciate, as before, shouldn’t it?

Perhaps not, according to Bhanu Banweja of UBS. Read more

Mrs Watanabe is back. The fabled Japanese housewife investor, burned by her love affair with the Brazilian real, appeared to have rediscovered a taste for the carry trade.

The object of her affection this time? The Turkish lira.

The appetite for Turkish and lira-linked assets from yield-hungry Japanese retail investors has grown by leaps and bounds since the start of the year. From just $136m in 2010, lira-denominated Uridashi bond issuance – as foreign-currency debt sold to Japanese retail investors is called – reached nearly $2bn in the first six months of this year. Read more

But what are they drinking?

With an ageing population and slow growth at home, Asahi, the brewer and soft drinks maker, is one of many Japanese consumer companies keen to expand into emerging markets.

Indofood, Indonesia’s biggest maker of instant noodles by volume, wants to use its well-established distribution chain in this sprawling country of 240m people to sell a wider range of goods to the fast-growing middle class.

So a tie-up between the two, as was unveiled on Monday, seems to make much sense for both parties. Read more