By 2017,the Asia-Pacific region will have three billion mobile connections. This kind of critical mass is turning digitally native emerging market companies into global powerhouses. China’s Alibaba has one of the biggest valuations in the world, and India’s Reliance Jio Infocomm is launching the largest 4G network in the world.
As online access, digital media consumption and online transactions explode, the opportunities for media and entertainment (M&E) companies seem irresistible. However, the reality is far more complex. Despite the significant potential, M&E companies need to go into emerging markets with their eyes wide open. Read more