India is an enticing prospect for many digital content brands today. With nearly a sixth of the world’s population and a rapidly growing number of consumers coming online for the first time, having a presence in this market is crucial for future growth.
Netflix has been announcing updates to its platform, demonstrating a willingness to find the best approach to consumers in high-growth markets. The announcements have included the introduction of carrier billing and in-app subscription sign-ups. Perhaps most significantly, this month Reed Hasting, Netflix CEO, said the company would like to create Bollywood content – the strongest signal yet that it is serious about becoming a major player in India. Read more