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Tag: sponsorship

The power driving Chinese golf: Citic

Apr 17, 2013 8:29am by beyondbrics
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By Julie Zhu

When China’s 14-year-old amateur Guan Tianlang made history in the US Masters golf tournament last week, few people will have been more pleased with his success than the bosses of Citic, the country’s leading investment bank.

The state-controlled group was one of golf’s earliest backers in China and is today one of its biggest sponsors. And Guan’s achievement in becoming the youngest-ever player to make the cut in the Masters has come only three decades after Citic executives helped to introduce golf into China. Continue reading »

Tags: , , , , , , Posted in Asia, China |

Sponsoring India’s IPL: how big a deal?

Mar 22, 2013 9:28am by Avantika Chilkoti
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Twelve days, five hours, and however many minutes and seconds – the Indian Premier League’s official website is counting down until the start of the annual cricket tournament. As are the people of India.

It’s a national obsession that multinationals have cottoned onto and despite the economic gloom, corporates are still spending big bucks on IPL sponsorship. Continue reading »

Tags: , , , , Posted in Asia, India |

Pepsi deal: IPL still has plenty of fizz

Nov 22, 2012 8:11am by James Crabtree
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How goes the health of the world’s most lucrative cricket tournament? Bubbly, at least if Pepsi’s decision to spend $72m to become the Indian Premier League’s “title” sponsor for the next five years is any indication. Continue reading »

Tags: , , Posted in Asia, India |

Qatar Airways muscles in on Barça

Nov 19, 2012 12:09pm by Camilla Hall
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So, Qatar Airways will appear as the main logo on FC Barcelona’s shirts from next year, replacing the Qatar Foundation.

That means Doha’s state-run carrier will go head-to-head with Dubai’s Emirates, which sponsors Arsenal, and Abu Dhabi’s Etihad, which sponsors Manchester City, in yet another battle ground for regional aviation supremacy: football sponsorship. Continue reading »

Tags: , Posted in MidEast, Qatar |

BB: time to register

Dear beyondbrics readers,

After more than three years of fully open access, we are taking the step of asking our readers to register on FT.com to read our articles. Beyondbrics will still be free but we'd like to know a bit more about you, our readers. Other FT blogs (including Alphaville) already do the same thing. Registration is active on beyondbrics from May 6.

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Stefan Wagstyl, emerging markets editor

Global equities macromap

Number of the day

-0.2% Fall in Polish retail sales in April, rather worse than 1.1 per cent growth expected.

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