sponsorship

Sachin Tendulkar, who has said he will retire in November, may well be the greatest batsman cricket has ever seen but he is not the highest earning one. That title, according to Forbes, goes to fellow Indian Mahendra Singh Dhoni.

As Forbes reports, the Little Master’s earnings in the year to June may have suffered because he refuses to endorse alcoholic drinks. But he is still making a tidy packet – $22m vs $31.5m for Dhoni. And Tendulkar has been raking it in for years, ranking as India’s highest-paid sportsman, according to the Economic Times, for the past two decades. Read more >>

By Rob Hartley

Bankers like rugby union. Not all of them, but certainly lots of them. Stop and listen to the crowds on a big day at Twickenham and you are as likely to hear talk of bonds, mergers and interest rates as rucks, mauls and tries. Finance and rugby are old bedfellows in the City.

If an event like the Rugby World Cup Sevens, kicking off on Friday in Moscow, were in London, there would be a healthy batch of British finance professionals keen to provide sponsorship. So how’s it going in Russia? Read more >>

The president of PepsiCo India, Manu Anand, has stepped down after just two and a half years in the job.

It’s difficult to separate the news from the company’s unfortunate decision to shell out millions of dollars to associate itself with the scandal-hit Indian Premier League (IPL). Read more >>

Real Madrid and Barcelona are known for their annual gladiatorial contest for Spanish football supremacy.

Now the two clubs have become pawns in a proxy war among Middle Eastern airlines for global recognition. Read more >>

By Julie Zhu

When China’s 14-year-old amateur Guan Tianlang made history in the US Masters golf tournament last week, few people will have been more pleased with his success than the bosses of Citic, the country’s leading investment bank.

The state-controlled group was one of golf’s earliest backers in China and is today one of its biggest sponsors. And Guan’s achievement in becoming the youngest-ever player to make the cut in the Masters has come only three decades after Citic executives helped to introduce golf into China. Read more >>

Twelve days, five hours, and however many minutes and seconds – the Indian Premier League’s official website is counting down until the start of the annual cricket tournament. As are the people of India.

It’s a national obsession that multinationals have cottoned onto and despite the economic gloom, corporates are still spending big bucks on IPL sponsorship. Read more >>

How goes the health of the world’s most lucrative cricket tournament? Bubbly, at least if Pepsi’s decision to spend $72m to become the Indian Premier League’s “title” sponsor for the next five years is any indication. Read more >>

So, Qatar Airways will appear as the main logo on FC Barcelona’s shirts from next year, replacing the Qatar Foundation.

That means Doha’s state-run carrier will go head-to-head with Dubai’s Emirates, which sponsors Arsenal, and Abu Dhabi’s Etihad, which sponsors Manchester City, in yet another battle ground for regional aviation supremacy: football sponsorship. Read more >>