As Sir Alex Ferguson steps down after one of the most successful football managerial careers of all time, the numbers machine is kicking into gear – trophies, win-loss records, you name it.
The thing is, Manchester United FC is a statistician’s nightmare. A famous Guiness beer ad from a few years back said that 98 per cent of Man U fans had never been to Old Trafford, the club’s stadium. It’s not clear where that little factoid came from.
But one thing is for sure: in terms of its fans, Man U under Fergie has become one of the world’s leading emerging markets football clubs. Continue reading »


















Football is far and away the most popular sport in Indonesia and, 


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