weddings

Given the problems of female infanticide and sex-selective abortions in India you might think that the country would one day be filled with single men unable to find a bride.

You might well, however, be wrong. A new academic paper predicts that by 2050 India will face the reverse problem: women will find it more difficult than men to find an eligible partner. Behind the findings are two main factors: the typical age gap between Indian men and women at marriage, and rising levels of education among Indian girls. Read more

Here comes the MBA

In many countries, people debate the professional merits of an MBA. But in India, people are doing MBAs not just to up their chances in the competitive job market but also to make themselves more eligible in the even-more-gruelling marriage market.

Is that because these qualifications are exclusive and well respected in the country – a sign of economic and social status? Quite the opposite. It is ‘qualification inflation’ that makes the business degree an essential for any would-be bride or groom. Read more

Being recognised by Bollywood is often the ultimate accolade for anything in India – an issue, a person, a business. But the folks at India’s number one matrimonial website seem admirably unfazed by the imminent launch next year of a Bollywood romcom, ‘Running Shaadi.com‘. Read more

Multinationals are never slow to spot a branding opportunity. Everywhere from the local supermarket to the Olympic Games has become familiar territory. But India has managed to come up with a new possibility – the wedding reception.

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