Daily Archives: March 29, 2007

Communication with its citizens is a key part of the European Commission’s attempt to renew the EU after a subdued 50th birthday.

Jose Manuel Barroso, the president, wants to not only achieve a “Europe of results” but to tell people about them so they will value Brussels, if not love it.

An insight into just how hard this could be comes in a candid interview with Claus Haugaard Sorensen, who runs the EU’s communications directorate, in the latest issue of Communication Director, a European mag for the PR industry.

It is a job from hell, though if every fonctionnaire was a plain-speaking Dane, it would be lot easier.

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