Daily Archives: February 26, 2012

Ad appeared in the FT, International Herald Tribune, and Wall Street Journal's European edition

[UPDATE] The German version of the ad can be seen here via Twitter (thanks to blogger @TeraEuro for the link). It was in the mass-market daily Bild. And here’s the French version via Le Figaro (h/t @hbeaudouin).

With just days to go ahead of an expected Thursday meeting of eurozone finance ministers where they will finally give the green light to Greece’s €130bn second bail-out, a group of Greek businessmen has taken out advertisements in a wide range of international newspapers to plead their country’s case.

According to a spokesman for the group, which calls itself “Greece is Changing”, the ads were rushed into print by a group of like-minded business leaders and designed by Peter Economides, the acclaimed marketing strategist who, among other things, helped develop the “Think Different” campaign for Apple in 1997.

Economides, born in South Africa of Greek émigrés, has been on a campaign to get Greece to “rebrand” itself for months, and the ads ran in three English-language newspapers – the FT, International Herald Tribune and the Wall Street Journal’s European edition – as well as German, French and Dutch papers. (Dutch blogger Michiel van Hulten posted the version that ran in NRC Handelsblad here.) Read more >>