Google’s three year tussle with Brussels over its search business is almost over. Our report today outlines the substance of its pre-charge settlement with the European Commission. Once formally adopted, it will allow Google to avoid a fine, any admission of guilt and a lengthy legal battle. But the price is accepting legally binding restrictions on how it can present its search results. Google has never yielded ground to a regulator on its prized core business before.
Given the space confines, we didn’t lay out all the details of the pact in the news piece. Some of it, as will become clear, is highly technical and not ideal weekend reading. For specialists we thought it would be useful to run through the full settlement taking each of the Commissions four concerns in turn:
THE SEARCH BUSINESS:
The concern: The Commission investigators provisionally concluded that Google was potentially diverting traffic to its own specialist, or vertical search services — like Google’s finance, news, shopping and weather sites — potentially to the detriment of consumers. Brussels alleged it 1) did not to inform users clearly when it was favouring its own in-houses services and 2) did not give proper visibility to rival search engines that may provide more relevant results.
The solution: As a principle Google promises to ensure its own in-house services are clearly labelled and demarcated from the general search results. Users should be “clearly aware” they are Google in-house services, not natural search results.