There is the CIA, which orchestrates drone attacks in North Waziristan and plots to topple foreign governments, and then there is the CIAA, a shadowy organisation that seeks to influence cloned meat standards, nutrition labels and other European policies governing the continent’s food and drink industries.
In an attempt to end all confusion, the CIAA, one of Brussels’ more muscular industry trade groups, is changing its name on June 23. “It’s quite an important thing, a new name. It’s a new identity,” says Lisa McCooey, the group’s Brussels-based operative, er, communications director.
The confédération des industries agro-alimentaire del’UE was born 30 years ago, when French was the lingua franca of the European Union and the acronymous similarities with a large US government organisation based in Langley, Virginia must have gone unnoticed.