Daily Archives: February 7, 2008

John Gapper

Company-wide emails to staff are generally an imperfect way to communicate, since a chief executive cannot say anything too interesting for fear of a) it getting leaked or b) breaking financial disclosure rules.

The trick is to seem personable and appealing and generally leave people who bother to read the thing feeling a little bit happier than before.

By this standard, I think Jerry Yang’s leaked email to Yahoo employees following Microsoft’s hostile $44.6bn bid fails. The problem is that it suffers from cognitive dissonance.

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