Daily Archives: April 17, 2008

John Gapper

Manganese Bronze is one of my favourite company names because it is not only odd but gives no indication of what the company does, which is to make and service London taxi cabs.

I hope that it never succumbs to the temptation to rename itself something more relevant to its actual business. That would be like Shell, another of my favourite corporate names, giving itself a name related to oil. Read more

John Gapper

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My Financial Times column this week is on the proposed Delta/Northwest merger and why the companies have failed to do enough to restructure in the face of fuel price rises and a possible recession. You can read it here and comment below.