I do not find Bill Ford’s efforts to make us believe in a leaner, greener Detroit car industry very convincing. Ford’s executive chairman has talked this talk for a long time, and is now trying to do so with Barack Obama, but his company has not walked the walk.
When Mr Ford became chairman of Ford in 1999, he focussed on environmental initiatives and talked about pressuring executives inside Ford to take global warming more seriously. He even installed a green roof on a River Rouge truck plant.
But several of Mr Ford’s got delayed or fell by the wayside after he became chief executive in 2001. Although he has had some success in, for example, launching hybrid versions of Ford sports utility vehicles, the company has not changed its spots.
Now, Mr Ford is trying to take the lead in using US government subsidies to develop a new generation of environmentally-friendly cars. But, at the same time, Ford also wants US car sales to be propped up by the federal government.
In Mr Ford’s defence, one has to say that he has been admirably dogged in sticking with his company despite it dragging down his personal wealth. His stake in Ford is now worth only $7.4m – less than many an apartment in Manhattan.