Nespresso, Nestle’s brand of espresso coffee and coffee makers, seems to be going from strength to double strength, according to the company. The brand’s annual sales grew 30 per cent last year, taking them past the SFr2bn mark well ahead of schedule, the New York Times reports.
I wrote a column about the success of Nespresso and the similarities – such as the combination of products and services – that it bears to Apple’s iTunes and iPod (and indeed iPhone) combination. It appeared about a year ago and, despite the recession, Nespresso is still doing well. Read more