Daily Archives: March 3, 2009

John Gapper

I am not sure I believe the assertion by John Rishton, chief executive of the Dutch food retailer Ahold, that people will keep buying higher-priced food in a recession because it is an affordable luxury.

“It is relatively easy to forego a flat screen television, it is relatively easy to cut back on expensive luxury durable items,” John Rishton, chief executive, told the FT.