Supermarkets in the US are more reliant on branded products than their counterparts in Europe, which have bigger selections of private label goods. But the recession is being treated by US retailers as a chance to have another go with private label.
Wal-Mart has relaunched its Great Value private label brand and I had an interesting chat today with executives from 7-Eleven, the Japanese-owned convenience store chain, which is trying to do the same thing with its 7-Select private label brand. Read more
