Daily Archives: November 23, 2009

John Gapper

Rupert Murdoch’s talks with Microsoft about removing his newspapers’ stories from Google, and giving the rights to index them to Microsoft’s Bing, could be a pivotal moment in internet economics.

Mr Murdoch appears to be willing to sacrifice a lot of traffic to the websites of papers such as the Wall Street Journal and The Times in return for a payment from Microsoft. In effect, he would be swapping his revenue stream from online advertising with a payment from Microsoft for drawing visitors to Bing. Read more