John Gapper When a product recall does not mean a recall

In my FT column this week, I have written about this week’s recall of 1m folding pushchairs by Maclaren, the British company – and what we can learn from how it mishandled the event. has now introduced a comment facility on all articles so please add your comments there.

Incidentally, the most confusing thing I found in researching the piece is that the US Consumer Product Safety Commission refers to all large after-market interventions – such as Maclaren’s provision of repair kits for its pushchairs – as “recalls”, even if the product is not actually called back.

It ought to change its terminology because I am definitely not the only person baffled by it.