Daily Archives: February 8, 2010

Tony Tassell

In the old days, it was called PR. Now it is the narrative. A big theme in business culture in recent years has been the rise of corporate narrative – the push by companies to shape the story of their business and culture for internal and external audiences. It is a corporate recognition of the old Gabriel Garcia Márquez line that: “What matters in life is not what happens to you but what you remember and how you remember it.” Read more

Louise Lucas

Louise Lucas blogs for the Financial Times on the impact of Toyota’s woes on its rivals, such as GM, Ford and VW.  Read more