Do I detect a dilution of The Guardian’s stance against charging for its digital content?
Well, that’s what I thought I heard from Alan Rusbridger, at a lunch in New York on Tuesday, when he talked about The Guardian’s “mutual” model of journalism and his firm stance against an online paywall of the kind that is soon to be implemented by The Times and The Sunday Times.
Most strategy gurus accept that companies should focus their efforts on core products and not get distracted by peripheral ideas or brand extension. Even Google focuses most of its engineers’ time on its core search technology.
But what if it’s wrong, and companies should focus more on the periphery than the core, putting their most talented people to work on the edge of organisations and giving them the most resources?