Daily Archives: July 1, 2010

John Gapper

I’m afraid I don’t believe Alex Bogusky.

Mr Bogusky, arguably the biggest creative name in advertising, has just resigned from MDC Partners, the parent group of Crispin, Porter & Bogusky, the Miami-based agency, saying he has had it with the business.

His Twitter profile now reads:

I worked in advertising for 20+ years. That was fun. Still enjoy culture jamming.

I count his departure as akin to Tom Ford’s resignation from the Gucci Group in 2004 after it was taken over by Pinault-Printemps-Redoute – a case of a world-renowned creative executive departing from the company that he had come to personify. Read more