Daily Archives: July 7, 2010

John Gapper

There are few equivalents in business of red carpet reporting – the showbiz practice of standing by the carpet at awards ceremonies and grabbing  words as the celebrities walk by. The Sun Valley media and technology summit, however, is just such an event.

Never having been there (although I did once go to Sun Valley when the Allen & Co annual conference was not in progress), I feel somewhat jealous of the reporters out there in the Idaho countryside.

On the other hand, as a way of obtaining information, it leaves something to be desired. Since the media are not allowed into the conference, they instead stand outside grubbing for morsels.