Daily Archives: July 19, 2010

John Gapper

Steve Jobs’ apology to customers who have bought an iPhone 4, and offer to supply a free case to alleviate any reception problems, was the right response but the way in which he delivered the message reduced the impact of his climbdown.

Mr Jobs looked exasperated by the fuss over the iPhone 4 losing reception when it is held in a certain way, and his body language and manner gave the impression that he was being forced into something that he did not really believe in. Read more