Daily Archives: September 27, 2010

John Gapper

The Federal Trade Commission complaining about a company allegedly touting false scientific benefits for its health products would not normally be interesting but the case of POM Wonderful, a Californian company that makes pomegranate juice drinks, is an exception.

My interest is due to the fact that I have witnessed Lynda Rae Resnick, one of POM’s owners, giving her full salesperson’s pitch for the wonders of her products in reducing the risks of heart disease and prostate cancer. Read more