Daily Archives: December 2, 2010

John Gapper

Felix Salmon has a long post about the economics of Gawker Media and why Nick Denton has declared that he’s “out of blogs” and is refashioning his properties to focus on video – and video advertising.

The notable point, covered here before, is the inexorable logic of the fall in the rates advertisers will pay for traditional display ads on the web (measured in cost per thousand clicks or CPMs)