Demand Media, which had a successful initial public offering today, has attracted a lot of attention for a relatively small company – although one that is more valuable than the New York Times by market capitalisation.
That is probably because a lot of journalists – also known as high-cost content producers – are worried by its “content farm” model of paying freelancers modest amounts to write short pieces that it determines from search algorithms will interest people.
Personally, I think that is fair enough. If people really are interested in its “how-to” type content – such as how to cure a sore throat – then it deserves to succeed. The fact that it irritates professional journalists is neither here nor there.