Daily Archives: March 28, 2011

John Gapper

The New York Times paywall (or pay fence) goes up today and there has been an enormous amount of speculation/analysis about it. For what it’s worth, I think it will succeed.

This is not because people “should” pay for the NYT’s journalism any more than they should buy any other product, but because the organisation does produce a lot of valuable and unique information. That means it can attract paying customers online as well as in print.

One of the main arguments deployed against the NYT asking at least some of its readers to pay (it is erecting a fairly porous barrier that allows people to click on 20 articles a month free, and an infinite number if they arrive at an article through a link) is that news is now a commodity. Read more