Monthly Archives: March 2011

Andrew Hill

Logo for the London 2012 OlympicsIran’s threat to withdraw from the 2012 London Olympics must be the first time anybody has tried to boycott any event because of a logo.

Iran’s claim that the collection of irregular polygons conceals the word “Zion” is only the latest, albeit the highest-level, objection to the design. It triggered controversy (of the “what the heck is it?” rather than the Iranian “it offends our moral principles” variety) as soon as it was launched in 2007. The BBC asked for suggestions and received 600 alternative logos and 10,000 comments. Read more