Daily Archives: September 5, 2011

John Gapper

Who would not want Brunello Cucinelli to succeed in his quest to produce luxury cashmere sweaters in the Umbrian hills while paying his local workforce a premium wage and offering them a three-course daily lunch?

Rachel Sanderson’s interview with Italy’s “King of Cashmere” is a great insight into how one manufacturer is trying to preserve artisinal traditions rather than outsourcing the production of his eponymous knitwear to China or Bangladesh.

It will be encouraging if he can continue with his idyllic-sounding approach to design and manufacturing – helped by the fact that he can sell the resulting products to investment bankers and others for luxury prices – while listing a third of his company on the Milan stock exchange