Daily Archives: March 20, 2012

Andrew Hill

Walter Isaacson, Steve Jobs’ biographer, has returned to the man and his idiosyncratic management style in a Harvard Business Review article outlining the 14 “real leadership lessons” of Apple’s late founder. (Number one: “Focus”.)

He addresses the fact that some readers of Mr Isaacson’s biography, rushed out last year shortly after Jobs’ death, “fixated” on the “rough edges of his personality”. Mr Isaacson implies that they were misunderstanding the true nature of entrepreneurship:

The essence of Jobs, I think, is that his personality was integral to his way of doing business. He acted as if the normal rules didn’t apply to him, and the passion, intensity, and extreme emotionalism he brought to everyday life were things he also poured into the products he made. His petulance and impatience were part and parcel of his perfectionism.

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