The message from Kazuo Hirai, the new chief executive of Sony, appears to be “more of the same”. After Howard Stringer, whom he has succeeded, steadily shrunk the Japanese electronics group, Mr Hirai is carrying on cutting.
As first reported by the Nikkei newspaper, Mr Hirai plans to outline about 10,000 further job cuts at Sony. That reinforces the impression that the company that once dominated consumer electronics has yet to come up with a solution to the twin onslaught from Apple and lower-cost competitors. Read more