Daily Archives: May 28, 2012

Now we know what people mean when they say merger integration is torture. Former staff at Autonomy, the UK software company bought by Hewlett-Packard less than a year ago, say submitting to the US company’s “stifling” bureaucratic procedures felt “like being water-boarded”.

Andrew Hill

The return of the “soap opera” with a digital twist – thanks to multi-million pound deals struck by Unilever with Viacom and News Corp – is a further indication that there really is nothing new in marketing.

As I wrote recently, in relation to the spat between BrewDog, a Scottish independent brewer, and the beverage giant Diageo, the tools of communication and promotion may change, but the underlying challenges and responses are the same as they ever wereRead more