Daily Archives: June 11, 2012

Andrew Hill

As part of my investigation into benefit corporations – a new legal corporate form springing up across the US – I asked early adopters a simple question: “Are you a capitalist?”

It put some of them on the spot. Benefit corporations are set up to serve a “triple bottom line” of social, environmental and economic objectives and their backers don’t fit the capitalist stereotype of cigar-chewing plutocrats running smoke-belching industrial behemoths. (Gary Gerber, who runs Californian solar energy company Sun Light & Power, is the first chief executive I’ve interviewed who apologised for coming to find me in his hybrid Toyota Prius because the two electric cars he uses were unavailable.)

I tend to agree with Christopher Meyer and Julia Kirby, whose book Standing on the Sun points out that capitalism is “only a term for what capitalists tend to believe and do”. They suggest that in time “puzzling exceptions to the pursuit [of financial profit maximisation] – corporate social responsibility, venture philanthropy, sustainability – will be recognised to have a logic consistent with capitalism”. Which would mean that even contrarian “reluctant businessmen” like Yvon Chouinard, the surfing and mountaineering founder of Patagonia, the biggest benefit corporation, are capitalists. 

Andrew Hill

I’m fascinated by the first part in a new FT series on manufacturing, led by our expert Peter Marsh, who has a new book coming out on the topic.

In particular, I love the bar chart in this interactive graphic about the “seven ages of industry“ (click on the “chart” tab when it opens).