Daily Archives: September 20, 2012

John Gapper

The outcry over Apple’s switch on its new operating system and iPhone to its own mapping technology rather than Google Maps strikes me as more serious for the Cupertino wizards than past glitches.

There have been widespread complaints over Siri, the voice-activated artificial intelligence application in the iPhone 4GS and now iPhone 5. But Siri is at least an optional extra, while maps are now a key product feature of smartphones.

The trouble is that Apple is playing catch-up with Google over its mapping technology – it switched to its own information service because it felt that Google was favouring Android phones, leaving the iPhone vulnerable. 

It is natural to regards any merger proposed by BAE Systems, the UK’s biggest defence company, with suspicion. Had it a better record of predicting its industry’s future and doing deals at the right price, it would be in less of a pickle.