Daily Archives: October 29, 2012

Like a man with a broken umbrella trying to hail a cab in a downpour, the maker of the famous black London taxi is clinging to its last shreds of hope. Last week Manganese Bronze announced it was no longer a going concern and intended to appoint administrators.

John Gapper

There are many serious things to say about the merger of Random House and Penguin but the aspect that most strikes me is what a wasted opportunity it is to have an entertaining brand name.

As widely noted on Twitter, the decision to call the merged entity Penguin Random House is aesthetically far inferior to the alternative: Random Penguin. Jane Thynne, the journalist and author, summed it up nicely:

[blackbirdpie url="https://twitter.com/janethynne/status/262846418203578368"]