As Felix Baumgartner struggled to correct his spin at the start of his 128,100 ft descent to earth on Sunday, I couldn’t help thinking of the consequences of failure for Red Bull, his sponsor.
Mr Baumgartner’s feat was obviously extraordinary and compelling. It was a new frontier for him, and for YouTube (where 8m people watched the dive live), but despite strenuous efforts to identify some great scientific benefit of the stunt, it is a far greater leap for brand-marketers – and I worry where they will go next.
The Austrian’s sponsor is an introverted company with an extrovert energy drink brand and it has blasted out a niche in extreme sports, from Formula One to air races. Plenty of people pointed out on Twitter on Sunday that if Mr Baumgartner died, so would Red Bull’s slogan “Red Bull gives you wings”.
There is a contradiction at the heart of legal actions piling up against large banks, including Barclays, for distorting Libor. Half the plaintiffs are complaining that the rate was kept too high; the other half that it was kept too low.
One lawsuit filed in New York by Berkshire Bank in July accuses the Libor-fixing banks of hurting lenders by artificially depressing the lending rate. As the Wall Street Journal reported:
The lawsuit effectively argues that the alleged manipulation short-changed lenders by helping borrowers pay less for mortgages and other loans.
The coverage of Adair Turner’s Mansion House speech has rightly focused on his radical ideas for jolting the UK back to growth. But it has also added cheekily to the canon of musical metaphors about the financial crisis:
Remember Chuck Prince of Citigroup, and his comment to the FT in 2007, just before it all went bad?
“When the music stops, in terms of liquidity, things will be complicated. But as long as the music is playing, you’ve got to get up and dance. We’re still dancing.”
Here’s a quiz: which large US corporation calls itself a “devices and services” company?
b) General Electric
To read the scathing condemnation of Chinese telecoms equipment suppliers fired from Washington this week, you would think we still lived in another world. In that world, telecoms networks were built by national monopolies such as AT&T, France Telecom and British Telecom, and outsiders stayed away.
Ian King and Dick Olver, respectively chief executive and chairman of BAE Systems, are in for a rough ride now the planned deal with EADS has collapsed. When merger plans fall through, the people in the top jobs are always vulnerable. But recent experience suggests Mr King’s future is more secure than Mr Olver’s.
Take a look at a handful of recent abortive transactions – G4S’s takeover of ISS in the support services sector, the tie-up between miners BHP Billiton and Rio Tinto (or, if you prefer, the uncompleted deal between Rio Tinto and Chinalco), the proposed merger of Prudential, the UK insurer, and AIA. The chief executives of all the companies involved are still in position, even though some (Nick Buckles of G4S, I’m talking about you) have suffered further setbacks since their favourite tie-ups unravelled.
Jeff Bezos is on a mission to seek out and destroy military metaphors at work. “You ‘target’ your customers,” Amazon’s chief executive told an audience in New York last year. “I’m, like, what? Why would you do that? That doesn’t make any sense.”
US national security concerns apart, China’s Huawei has one of the strangest governance structures of any multinational company: a “panel” of three chief executives each of whom rotates into the top executive role every six months.
On the issue of Huawei’s links with the Chinese military, the telecommunications equipment company has proved the equal of any western counterpart when it comes to using spin-doctors to push out a strong and consistent message that it has been maligned. But when it comes to the rotating CEOs, its founder, Ren Zhengfei (who is one of the trio), is remarkably frank that the arrangement is a bold experiment. “Even if we fail, we will not regret our choice because we have blazed a new trail,” he said in the most recent annual report.
The takeover of BAE Systems by EADS to create the biggest European civil and defence aerospace company was always a hard sell to its political and financial shareholders. It is starting to look out of reach.
The latest opponent is Invesco Perpetual, which owns more than 13 per cent of BAE and thinks, to paraphrase, that the company is a deal-junkie that ought to run its business better rather than seeking salvation through M&A.
With hindsight, moving its listing to Nasdaq OMX on the grounds that it would get better advertising at Times Square than downtown at the New York Stock Exchange wasn’t a clever calculation for Kraft.
The trading glitch which caused Kraft’s shares wrongly to soar 30 per cent as it completed its switch to Nasdaq OMX was blamed by the exchange on an algorithmic trading error that affected other trading places as well.
It is bizarre to come back to London after seven years in New York to find the UK struggling to launch 4G high-speed mobile services and European companies lagging the US. “If we do nothing in Europe, all the innovation will fly away,” José María Álvarez-Pallete, chief operating officer of Spain’s Telefónica, told an FT conference this week.
The chief executive of Brazilian miner Vale tells the FT that he admires the “painful beauty” of Peter Weir’s 1989 film Dead Poets Society, which raises more questions than it answers. Is Murilo Ferreira captivated by its tale of how an inspirational teacher can imbue students with a love of poetry, or is it the carpe diem – “seize the day” – message that attracts him to the film? More important, what do other chief executives’ film choices tell us about them?
Time was you would never have dared ask a chief executive about his or her favourite film, but this line of questioning has become de rigueur – particularly, it seems, in the UK’s Sunday newspapers. Gradually, a picture of CEOs’ favourite pictures has emerged.
In a sense, the complaint brought against JPMorgan Chase for bad behaviour in the mortgage market is history. It concerns Bear Stearns, the ill-fated investment bank acquired by JPMorgan in spring 2008 as the financial crisis broke out.
But the suit from Eric Schneiderman, the New York attorney-general, which is part of a broader regulatory initiative to crack down belatedly on mortgage securitisation abuses, is still a fascinating portrayal of how bad things got.
How much sex are management consultants getting? I ask only because House of Lies, the US television series about Galweather & Stearn, supposedly the US’s number two firm, suggests they are getting a lot, and in combinations and locations that testify to the profession’s reach and ingenuity.