Daily Archives: April 2, 2013

Andrew Hill

Having now read Tim Cook’s letter of apology to Chinese consumers, I think the Apple chief executive has rather deftly achieved his objective – a public act of contrition – without admitting that his company did anything wrong.

According to the Wall Street Journal’s translation, he says:

We are aware that a lack of communication … has led to the perception that Apple is arrogant and doesn’t care or attach enough importance to consumer feedback. We express our sincere apologies for any concerns or misunderstandings this gave consumers.

This is at best an apology for creating a misperception, rather than for discriminating against Chinese consumers, one of China Central TV’s accusationsRead more >>