Children learn that “copycat” is a term of abuse the first time they are punished or ridiculed for trying to replicate a friend’s work – or style – at school. In business, however, imitation can be a virtue, as Rocket Internet has discovered.
Newly endowed with $400m from billionaire Len Blavatnik and Kinnevik, the Swedish investment company, Rocket should now be able to launch even more companies into cyberspace. But Rocket, known and often criticised for cloning others’ internet successes in new territories and then selling them, needs to beware the old maxim “up like a rocket, down like a stick”. Read more